2023 — Doctor of Philosophy, Sociology

Department of Sociology, University of North Texas

• Doctoral Dissertation: The University for Who? Student Narratives of Native Identity, Belonging, and Navigating a Racialized Organization (2023)

  • Description: Drawing from participant observation and interview data, I examined the challenges and opportunities for cultural belonging among Native American students at a major public university. Focusing on the relationship between individual identity, participation in a Native American student organization, and the context of the university at large, I uncovered how campus is often a site where Indigenous identity is affirmed through connections with Native peers that sustain cultural identity, even when the bureaucratic apparatus of the university may pose major barriers for inclusion and visibility.

• Completed Master of Arts in Sociology, Minor in Anthropology (2020)

  • Master’s Thesis: Framing a Sacred Fight: Framing Analysis and Collective Identity of the #noDAPL Movement

2023 — Senior Analyst, Content Platforms

Marketing Technology and Enablement

• Built and maintained large-scale operational infrastructure supporting over 1M digital assets, redesigning metadata and governance systems to improve transparency, reduce compliance risk, and enable more effective cross-team collaboration.

• Led cross-functional workflow transformation initiatives, automating intake and review processes and standardizing documentation frameworks—tripling operational throughput and increasing organizational capacity without additional headcount.

• Developed structured evaluation and testing frameworks in partnership with external stakeholders, using performance data to drive evidence-based improvements to paid media that generated $230M in incremental value and sustained ROI growth.

• Strengthened compliance and risk management systems by implementing automated safeguards and access controls, protecting high-visibility initiatives and reducing the likelihood of reputational or legal exposure.

• Scoped and piloted new operational processes to support expansion across external distribution partners, managing ~200 complex cases annually and iterating systems based on feedback and performance data to improve speed, accountability, and long-term scalability.

• Scoped, evaluated, managed acquisition, and integrated strategic AI-powered products to enhance enterprise MarTech operations and drive innovative workflow solutions to a diverse set of stakeholders.

2014-2023 — Content Analyst, Digital Asset Operations

Content Operations, Marketing & Loyalty

At Hilton I collaborated inter-departmentally on material and branding design to ensure quality branding management for Hilton's over 20 global brands and over 4,000 properties. I served as subject matter expert for Digital Asset Operations and advised on multi-year integration of new CMS and DAM tools to enhance asset management capabilities in the content ecosystem. I strategized and executed search engine optimization methods including meta tags, links-building, search engine friendly optimization, and indexing that increased web traffic and drove marketing goals. I also led implementation of best practices through liaising with brands and optimizing efficiency processes across teams to elevate brand visibility.

2012 - 2014 — Editorial and Marketing Assistant

Latino Leaders Magazine

• Spearheaded digital subscription initiative, successfully increasing circulation by 10,000

• Initiated and solidified strategic partnerships with influential Latino organization like USHCC and LULAC

• Crafted copyedited feature articles, press releases and photography for online and print to enhance equitability of Latino success stories in media representation

• Maintained website powered by Wordpress, including site structure, navigation page optimization, marketing and graphics applying to user interactions and website goals

2011-2012 — Photography Intern

D Magazine

• Provided photography for several of D’s extensive online databases, creating and maintaining a digital image database for the proper indexing, storage, and use of archived images

• Curated compelling, community-centered features for all three People Newspapers and D Magazine publications in print and online

• Created concepts for campaign images in Photoshop used in digital and print promotional material to promote D Magazine brand mission